• What is CTR in Google Ads, and how is it calculated?

1. Click-Through Rate (CTR):

CTR = (Clicks / Impressions) x 100%

• What is the formula for calculating Conversion Rate in Google Ads?

2. Conversion Rate (CR):

CR = (Conversions / Clicks) x 100%

• What does CPC mean in Google Ads, and how is it calculated?

3. Cost Per Click (CPC):

CPC = Cost / Clicks

• What is CPA, and how is it calculated in Google Ads?

4. Cost Per Acquisition (CPA):

CPA = Cost / Conversions

• What is ROAS in Google Ads, and how is it calculated?

5. Return on Ad Spend (ROAS):

ROAS = (Revenue from Ad Campaign / Cost of Ad Campaign) x 100%

7. Impressions:

Impressions = Number of times the ad is shown

8. Clicks:

Clicks = Number of clicks on the ad

9. Conversions:

Conversions = Number of desired actions taken by users (such as purchases, form fills, or app downloads)

• How is Average Cost Per Click (Avg. CPC) calculated in Google Ads?

10. Average Cost Per Click (Avg. CPC):

CPC = Total Cost / Total Clicks

11. Average Position:

Average Position = Sum of Ad Positions / Number of Ad Impressions

12. Quality Score:

Quality Score = Ad Relevance x Landing Page Experience x Expected Click-Through Rate

• What is the formula for Cost Per Impression (CPM) in Google Ads?

13. Cost Per Impression (CPM):

CPM = Cost / Impressions x 100

14. Cost Per Thousand Impressions (CPM):

CPM = Cost / Impressions x 100

15. Ad Click-Through Conversion Rate (CTCR):

CTCR = (Conversions / Ad Clicks) x 100%

16. Conversion Value:

Conversion Value = Total value generated by conversions

• What is Click Conversion Rate (CCR) in Google Ads, and how is it calculated?

17. Click Conversion Rate (CCR):

CCR = (Conversions / Clicks) x 100%

18. Conversion Value / Cost (CV/Cost):

CV/Cost = Conversion Value / Cost

19. Revenue:

Revenue = Total amount of revenue generated

20. Profit:

Profit = Revenue – Cost

• What is Return on Investment (ROI) in Google Ads, and how is it calculated?

21. Return on Investment (ROI):

ROI = (Revenue – Cost) / Cost x 100%

• What is Search Impression Share in Google Ads, and how is it calculated?

22. Search Impression Share:

• What is Search Exact Match Impression Share in Google Ads, and how is it calculated?

23. Search Exact Match Impression Share:

Search Exact Match Impression Share = (Number of impressions you received on searches that exactly matched your keyword / Estimated number of exact match impressions you were eligible to receive) x 100%

• What is Search Lost IS (Rank) in Google Ads, and how is it calculated?

24. Search Lost IS (Rank):

Search Lost IS (Rank) = (Estimated number of impressions you lost due to low ad rank / Estimated number of impressions you were eligible to receive) x 100%

• What is Search Lost IS (Budget) in Google Ads, and how is it calculated?

25. Search Lost IS (Budget):

Search Lost IS (Budget) = (Estimated number of impressions you lost due to insufficient budget / Estimated number of impressions you were eligible to receive) x 100%

• What is Video View Rate (VVR) in Google Ads, and how is it calculated?

26. Video View Rate (VVR):

VVR = (Video views / Ad impressions) x 100%

27. View-Through Conversions (VTC):

VTC = Number of users who saw an ad but did not click on it, and later converted on the website

• What is Cost Per View (CPV) in Google Ads, and how is it calculated?

28. Cost Per View (CPV):

CPV = Cost / Views

• What is Engagement Rate (ER) in Google Ads, and how is it calculated?

29. Engagement Rate (ER):

ER = (Engagements / Impressions) x 100%

30. Social Reach:

Social Reach = Total number of unique users who saw your ad on social media

31. Social Impressions:

Social Impressions = Total number of times your ad was shown on social media

32. Social Clicks:

Social Clicks = Total number of clicks on your ad on social media

33. Frequency:

Frequency = Impressions / Reach

• What is Search Lost IS (Rank) due to Bid in Google Ads, and how is it calculated?

35. Search Lost IS (Rank) due to Bid:

Search Lost IS (Rank) due to Bid = (Estimated number of impressions you lost due to low ad rank from bid / Estimated number of impressions you were eligible to receive) x 100%

• What is Search Lost IS (Rank) due to Ad Relevance in Google Ads, and how is it calculated?

36. Search Lost IS (Rank) due to Ad Relevance:

Search Lost IS (Rank) due to Ad Relevance = (Estimated number of impressions you lost due to low ad relevance / Estimated number of impressions you were eligible to receive) x 100%

• What is Search Lost IS (Rank) due to Expected CTR in Google Ads, and how is it calculated?

37. Search Lost IS (Rank) due to Expected CTR:

Search Lost IS (Rank) due to Expected CTR = (Estimated number of impressions you lost due to low expected click-through rate / Estimated number of impressions you were eligible to receive) x 100%

• What is Search Top Impression Share in Google Ads, and how is it calculated?

38. Search Top Impression Share:

Search Top Impression Share = (Number of times your ad showed at the top of the search results / Estimated number of impressions you were eligible to receive at the top of the search results) x 100%

• What is Search Absolute Top Impression Share in Google Ads, and how is it calculated?

39. Search Absolute Top Impression Share:

Search Absolute Top Impression Share = (Number of times your ad showed as the very first ad above the organic search results / Estimated number of impressions you were eligible to receive in the absolute top location) x 100%

• What is Display Network Impression Share in Google Ads, and how is it calculated?

40. Display Network Impression Share:

Display Network Impression Share = (Number of times your ad was shown on the Google Display Network / Estimated number of impressions you were eligible to receive on the Display Network) x 100%

41. Display Network Reach:

Display Network Reach = Number of unique users who saw your ad on the Google Display Network

• What is CPA by Location in Google Ads, and how is it calculated?

42. Cost Per Acquisition (CPA) by Location:

CPA by Location = Cost / Conversions by Location

• What is CPC by Location in Google Ads, and how is it calculated?

43. Cost Per Click (CPC) by Location:

CPC by Location = Cost / Clicks by Location

• What is CR by Location in Google Ads, and how is it calculated?

44. Conversion Rate (CR) by Location:

CR by Location = (Conversions by Location / Clicks by Location) x 100%

• What is the formula for calculating Click-Through Rate (CTR) by Device, and what does it measure?

45. Click-Through Rate (CTR) by Device:

CTR by Device = (Clicks on Device / Impressions on Device) x 100%

• How is the Cost Per Click (CPC) by Device calculated, and what does it indicate?

46. Cost Per Click (CPC) by Device:

CPC by Device = Cost on Device / Clicks on Device

• What is Conversion Rate (CR) by Device, and how is it computed?

47. Conversion Rate (CR) by Device:

CR by Device = (Conversions on Device / Clicks on Device) x 100%

• How is Click Share calculated, and what does it represent?

48. Click Share:

Click Share = (Clicks received / Clicks expected) x 100%

• What is Impression Share, and how is it calculated?

49. Impression Share:

Impression Share = (Impressions received / Impressions expected) x 100%

• How is Search Impression Share (Exact Match) calculated, and what does it measure?

50. Search Impression Share (Exact Match):

Search Impression Share (Exact Match) = (Number of exact match impressions / Estimated number of exact match impressions you were eligible to receive) x 100%

• What is Search Impression Share (Broad Match), and how is it computed?

51. Search Impression Share (Broad Match):

Search Impression Share (Broad Match) = (Number of broad match impressions / Estimated number of broad match impressions you were eligible to receive) x 100%

• What is the formula for Conversion Value / Cost by Location, and what does it represent?

52. Conversion Value / Cost by Location:

Conversion Value / Cost by Location = Conversion Value by Location / Cost by Location

• What is Average Session Duration, and how is it calculated?

53. Average Session Duration:

Average Session Duration = Total duration of all sessions / Total number of sessions

• How is Bounce Rate calculated, and what does it measure?

54. Bounce Rate:

Bounce Rate = (Total number of bounces / Total number of sessions) x 100%

• How is Conversion Rate (CR) by Gender calculated, and what does it indicate?

55. Conversion Rate (CR) by Gender:

CR by Gender = (Conversions by Gender / Clicks by Gender) x 100%

• What is Click-Through Rate (CTR) by Age, and how is it computed?

56. Click-Through Rate (CTR) by Age:

CTR by Age = (Clicks by Age / Impressions by Age) x 100%

• How is Cost Per Click (CPC) by Age calculated, and what does it represent?

57. Cost Per Click (CPC) by Age:

CPC by Age = Cost by Age / Clicks by Age

• What is Conversion Rate (CR) by Income, and how is it measured?

58. Conversion Rate (CR) by Income:

CR by Income = (Conversions by Income / Clicks by Income) x 100%

• What is Click-Through Rate (CTR) by Parental Status, and how is it computed?

59. Click-Through Rate (CTR) by Parental Status:

CTR by Parental Status = (Clicks by Parental Status / Impressions by Parental Status) x 100%

• How is Cost Per Click (CPC) by Parental Status calculated, and what does it signify?

60. Cost Per Click (CPC) by Parental Status:

CPC by Parental Status = Cost by Parental Status / Clicks by Parental Status

• How is Cost Per Click (CPC) by Device and Location computed, and what does it represent?

61. Cost Per Click (CPC) by Device and Location:

CPC by Device and Location = Cost by Device and Location / Clicks by Device and Location

• What is Conversion Rate (CR) by Device and Location, and how is it measured?

62. Conversion Rate (CR) by Device and Location:

CR by Device and Location = (Conversions by Device and Location / Clicks by Device and Location) x 100%

• How is Return on Ad Spend (ROAS) by Campaign calculated, and what does it indicate?

63. Return on Ad Spend (ROAS) by Campaign:

ROAS by Campaign = Conversion Value / Cost by Campaign

• What is Average Cost Per Impression (CPM), and how is it calculated?

64. Average Cost Per Impression (CPM):

CPM = Cost / Impressions x 1000

• What are View-Through Conversions (VTC), and how are they defined?

65. View-Through Conversions (VTC):

VTC = Number of conversions that occurred after a user saw, but did not click an ad

• How is View-Through Conversion Rate (VTCR) calculated, and what does it measure?

66. View-Through Conversion Rate (VTCR):

VTCR = (View-Through Conversions / Impressions) x 100%

• What is Effective Cost Per Mille (eCPM), and how is it computed?

67. Effective Cost Per Mille (eCPM):

eCPM = (Total earnings / Impressions) x 1000

• What is Ad Relevance, and how is it determined?

Ad Relevance = Quality Score component measuring how relevant your ad is to the keywords it’s triggered by

• What is Expected Click-Through Rate (eCTR), and how is it measured?

69. Expected Click-Through Rate (eCTR):

eCTR = Quality Score component measuring how likely your ad is to be clicked when shown for a particular keyword

• What is Landing Page Experience, and how is it calculated?

70. Landing Page Experience:

Landing Page Experience = Quality Score component measuring how relevant and useful your landing page is to someone who clicks your ad

• What is Display Network Click-Through Rate (CTR), and how is it computed?

71. Display Network Click-Through Rate (CTR):

Display Network CTR = (Clicks on Display Network / Impressions on Display Network) x 100%

• How is Display Network Cost Per Click (CPC) calculated, and what does it signify?

72. Display Network Cost Per Click (CPC):

Display Network CPC = Cost on Display Network / Clicks on Display Network

• What is Display Network Conversion Rate (CR), and how is it measured?

73. Display Network Conversion Rate (CR):

Display Network CR = (Conversions on Display Network / Clicks on Display Network) x 100%

• What is Conversion Value by Ad Group, and how is it computed?

74. Conversion Value by Ad Group:

Conversion Value by Ad Group = Total value of all conversions from a specific ad group

• How is Cost per Conversion by Ad Group calculated, and what does it represent?

75. Cost per Conversion by Ad Group:

Cost per Conversion by Ad Group = Total cost of all clicks from a specific ad group / Total number of conversions from that ad group

• What are Impression-Assisted Conversions, and how are they defined?

76. Impression-Assisted Conversions:

Impression-Assisted Conversions = Number of conversions that a user saw but did not click on an ad, but was influenced by an ad impression on their path to conversion

• What are Click-Assisted Conversions, and how are they computed?

77. Click-Assisted Conversions:

Click-Assisted Conversions = Number of conversions that were preceded by at least one ad click

### Conclusion:

This blog covers various aspects of Google Ads formulas that advertisers can use to track and optimize their ad campaigns. Understanding these metrics can help advertisers make informed decisions and improve the performance of their campaigns.