Are you bored of the same old thing and looking for a career change in Digital Marketing? And the fortune is, what if you have landed a dream job interview in Digital Marketing. And wouldn’t be great if you knew exactly what questions a Hiring manager would be asking you?
No Worries! We have curated this blog which covers some of the most frequently asked interview questions and answers in Digital Marketing.
Let’s have a look at some of the top digital marketing interview questions along with answers
1. How would you define digital marketing in brief?
Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. It also refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
2. Why do you think online marketing is preferred to offline modes?
- Digital Marketing allows two-way communication with customers which is not possible in offline mode.
- Online Marketing can measure the reach of the content and promotional messages precisely with the help of social media, emails, mobile apps, all these things can’t be measured in offline mode.
- One can generate extraordinary leads in cost- effective way in Online Marketing as compared to Offline Mode.
- Do you have any idea on the concept of the responsive website?
The responsive website is created only because of the responsive web design. It is basically a single website that fits into any screen size so it easy to use on any device, no horizontal scrolling required. The design tends to adapt to the device it is being viewed on so it looks great on a mobile, tablet and desktop.
- Can you define the AMP?
AMP stands for Accelerated Mobile Pages. AMPs have a strong impact on mobile search. The most important feature of an AMP page loads the page quickly even with slow internet. Hence, to provide a better user-friendly experience to people who have a poor internet connection.
- What do you think is the difference between branding and direct marketing?
Branding is a strategy, where a company creates a name, logo or design that can be identifiable as a brand name. It is achieved consistently and is considered to be the most effective one.
Direct Marketing, is a technique to reach out to potential customers through different mediums, such as emails, pamphlets, catalogs, and others.
Branding is done to build awareness of a product or service while in direct marketing; the company connects to their customers directly.
- Do you have any idea about the concept of Google AdWords Remarketing?
Google Adwords Remarketing helps in targeting the right audience with the right ad, at the right time. Remarketing helps to increase the leads and ROI since it retargets the audience. So basically it’s a marketing strategy that helps marketers to reach out to people who have already visited the site but did not make a purchase.
- Are there then no limitations to digital marketing?
In any marketing, there are usually limitations and digital marketing is certainly no exception. In Digital marketing, Data of the customers may be misused like spamming. Another one is Ad blockers, which are pieces of software that prohibit advertisements from being shown on a page and online ads.
- After digital marketing, do you think traditional marketing may still look forward to a sustainable future?
Traditional Marketing was a thing only because Digital Marketing did not exist back then. Traditional Marketing is still indispensable for the audience that is itself still traditional. It will be sustained because traditional marketing can reach a local audience. Another reason is in Traditional Marketing, things are tangible and securable, whereas, in digital marketing, virtual data might misplace unless you save them on the cloud. Lastly, it gives a more personal touch. Though, Digital Marketing has gone a long way, and still moving forward. Perhaps, traditional marketing will always be there.
- What do you understand by the term ‘bad links’? How do you profess to identify one
A bad link is a link that comes from a not so-trusted website. To identify the one, here are the following details:
- Penalized Website
- Links from low traffic
- Spam links from articles and blogs
- Links from those websites that are not in google index
10. How do you think you can improve conversion rates?
One can improve the conversion rate by testing different elements on sites, especially on the landing page. Also one can also experiment with styles, layout, and even functionality on the landing page.
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