Many organizations follow a process to pass a lead from the marketing to the sales department. They usually do that when a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL). A salesperson passes a prospect from an MQL to SQL. Passing leads from marketing to the sales team involves no physical activities. Want …
Google is the most popular search engine nowadays and thus, it ensures you enough and frequent web traffic depending on your investments. Google Ads increases the page views and visits to your website via an increase in the number of clicks that significantly boosts sales. Want to maximize your returns on ad investment, increase conversions …
3 Simple Google Ads Tweaks That Immediately Boost Sales Read More »
Marketing is a crucial part of today’s business to grow. Most companies are investing a huge amount of money to perform marketing campaigns and implement the most effective strategies. Some companies perform PPC advertising, while other organizations prioritize content development or video-making strategies to impress maximum target customers. Performance marketing and digital marketing are two …
Performance Marketing vs Digital Marketing: What’s the Difference? Read More »
What is CTR in Google Ads, and how is it calculated? 1. Click-Through Rate (CTR): CTR = (Clicks / Impressions) x 100% What is the formula for calculating Conversion Rate in Google Ads? 2. Conversion Rate (CR): CR = (Conversions / Clicks) x 100% What does CPC mean in Google Ads, and how is it …
Unlocking the Power of Google Ads Formula to Boost Your Campaign Growth Read More »
Many companies doubt if they should use target keywords with zero search volume. You should focus on targeting keywords with zero search volume if you want to build a website framework and deliver a solution to both current and future customers. Remarketing to someone is more affordable than paying for the acquisition of touchpoints. Check …
Is It Worth Targeting Keywords with Zero Search Volume? Read More »
