Digital Marketing

The Difference Between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) and Why It Matters

Many organizations follow a process to pass a lead from the marketing to the sales department. They usually do that when a  Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL). A salesperson passes a prospect from an MQL to SQL. Passing leads from marketing to the sales team involves no physical activities. Want …

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Performance Marketing vs Digital Marketing: What’s the Difference?

Marketing is a crucial part of today’s business to grow. Most companies are investing a huge amount of money to perform marketing campaigns and implement the most effective strategies. Some companies perform PPC advertising, while other organizations prioritize content development or video-making strategies to impress maximum target customers. Performance marketing and digital marketing are two …

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ChatGPT vs Bing vs Google Bard: An In-Depth Analysis of Search Results

ChatGPT, Bing, and Google Bard are all generative AI models, which can take your text prompts and deliver you unique outputs. They can help you in generating emails, process information, or research online. None of the AIs can think as they are algorithms that link words and sentences together depending on their learnings. These generating …

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Guerilla Marketing: Outsmarting the Competition

Guerilla marketing, mostly spelled as “Guerilla Marketing”, is a trending marketing strategy in today’s digital world. It refers to the unique marketing strategies implemented to creatively and engagingly promote products, services, and ideas. Guerilla marketing aims to capture the attention of target customers in an impactful and memorable manner, mostly implementing no-cost or low-cost strategies. …

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