Top 20 Digital Marketing Interview Questions and Answers you need to know in 2023

Digital marketing has become a fundamental part of online business in recent times, and it is expected to continue growing as we go forward into the future. Digital marketing is also very broad, which can make it difficult for candidates who are applying for jobs to obtain in the field.

To ensure that you’re completely prepared for your interview, you need to learn about the most commonly asked questions, particularly those relating to new graduates or people with only a few years experience under their belts.

1. Explain Digital marketing?

Ans: Digital marketing is all about the brand-building tactics and techniques that you can use to promote your business/website online. It involves a variety of elements, including Search Engine Optimization, Social Media Marketing, SEM, Link building, Email Marketing, PPC, Affiliate Marketing, etc.

2. What are the different types of Digital Marketing?

Ans: Different Digital Marketing aspects –

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Content Marketing

Email Marketing

Social Media Marketing

E-commerce Marketing

3. Define SEO. 

Ans: SEO or search engine optimization is the process of increasing your website’s traffic through acquiring and following a list of specific rules and protocols in order to attract more online viewers. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.

4. What are the different types of SEO?

Ans: White hat SEO – White hat SEO is a kind of search engine optimization (SEO) that uses methods and techniques to improve search engine rankings that do not violate search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. White hat SEO helps create long lasting growth in your site’s ranking.

Black hat SEO – It is used to get high rankings in search engines. The black hat SEO techniques are not in accordance with SEO guidelines set by the search engine. Keyword stuffing, link spam, hidden text and hidden links are some of the black hat techniques to boost your rankings fast but not permanently.

Grey Hat SEO – Grey hat SEO combined both black and white hat SEO. It is the transformation from black to white hat strategies and visa versa.

5. What are on-page and off-page optimization?



It refers to factors that you can optimize on your own website to grow traffic.

The main components involved in on-page optimization are – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, Optimized internal links.


Off page SEO is all about your digital reputation. It is the process of acquiring links from a third party site and pointing them to your website as a way to increase its visibility in the search engine results.

The main components involved in off-page optimization are – Acquiring Backlinks, Leveraging social interaction with your site, Promote your content via social channels, Add social book markings, Guest Blogging

6. Explain PPC or Pay Per Click advertising?

Ans: With pay per click, advertisers pay the publisher to display their advert on their website and only after the advertisement is clicked by the visitor.

7. What can you do to improve your conversion rates?

Ans: Increased conversion rates can be achieved by experimenting with new website elements on a landing page. You get to test everything from functionality to the layout and style of your website.

8. What is the difference between SEO and SEM?

Ans: SEO is using means to appear in search engine result pages (SERPs) while SEM is used to pay for a space in search engine result page.

9. What do you know about Email Marketing?

Ans: Email marketing is a digital marketing strategy of sending emails to target customers and leads. The objective is to increase sales or awareness about one’s brand by converting potential customers into loyal fans.

10. What is Content Marketing?

Ans: Content marketing is an approach that aims to attract and retain a defined target audience by putting out relevant, valuable, consistent content that will help to convert your prospects into loyal customers. The key reasons for enterprises to use content marketing are –

Increased sales

Cost savings

Better customers who have more loyalty

11. What is AMP?

Ans: AMP means accelerated mobile pages. It is a framework originated by Google and Twitter which makes mobile webpages load quickly on mobile devices. AMP aims to help publishers and online content creators to create fast loading yet beautiful copy that everyone can see from any kind of platform or device.

12. Differentiate between No-follow and Do-follow links in SEO.

Ans: Do-follow links allow search engines to follow them and reach your website, giving the link juice and a backlink. 

No-follow link instructs search engines bots that a hyperlink should not influence the link target’s ranking in the search engine index. It reduces the effectiveness of search engine spams and improves the quality of search engine results.

13. Difference page views and sessions. 

Ans: A session is a single visit to your website but pageviews represent the amount of time that one page on your website is loaded by a User. For example, if you were viewing any given page on your website and decided to navigate somewhere else while still in the same web browser tab, it would be counted as a pageview in addition to being counted as part of your overall session.

14. How do you stay updated with the latest Digital Marketing trends?

Ans: Since marketing is a dynamic field, it is important to stay updated on the latest trends and where they’re headed. Sites like Search Engine Journal, Search Engine Land, Social Media Examiner, Backlinko and Neil Patel Blog are great sites to learn all about today’s best practices when it comes to marketing.

Personalized Questions and Answers for Digital Marketing Interview

In this section, we will be discussing some personalized questions on Digital Marketing, according to your job profile.

15. How will you rate yourself on the scale of 1 to 10 based on your knowledge of Digital Marketing?

Ans: With this question, the interviewer wants to learn if you are acquainted with your strengths and weaknesses. Make sure you do not overestimate or underestimate yourself. Do analyze what are the skills and knowledge you possess and the quantum of work you need to learn.

16. What is it that you like the least about Digital Marketing?

Ans: This question is tricky, and it’s important to meet the interviewer on their level. Admit that you can’t always love everything about what you do, but that there are aspects of your role you prefer over others (e.g. the opportunity to travel). This will show them your passion for what you do in this field and how you want to apply your skills elsewhere so they don’t lose out by hiring someone else who isn’t as invested in their job as yourself!

Digital Marketing Executive / Experienced Digital Marketing Professional

Below are some questions for a Digital Marketing executive.

17. How can you generate leads?

Ans: Describe the lead generation process by Sales Funnel and other digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, automating your marketing, etc.

18. What’s your strategy you are following to rank a keyword?

Ans: Ranking for a keyword is not an easy process. Just because one has a good piece of content doesn’t mean that they will rank number one. You have to look at your market competition and it also doesn’t hurt to mix things up by trying something new with your keywords.

19. What do you know about Viral Marketing?

Ans: Viral marketing is a business strategy that uses existing social networks to promote a product. It refers to how consumers spread information about a product to people in their social networks.

20. What is your major expertise in Digital Marketing?

Ans: The market of Digital Marketing is large and requires knowledge of multiple skills. What do you know, and what do you specialize in? Put it into your own words and back it up with specific examples from your experience.

Here we conclude this blog on digital marketing interview questions. I hope there were some valuable tips in here for you. If you liked this blog, let me know in the comments!